
Last night while I was looking for a book to read, I chanced upon my old file from the first network marketing company I joined more than two years ago. I could not help but smile when I read in their “Getting Started” brochure this one - “These simple, short, powerful steps are amazingly easy to follow and effortless to be duplicated again and again”. “Lies” like this one are so common in the network marketing industry that many people end up disillusioned. Am just glad I have never been disillusioned because I came into the industry with an inquiring mind. I knew there are many “lies” but I also knew that network marketing is “the most enlightened, ethical, egalitarian, efficacious and empowering business system in the world. But only when it’s run by people who are just as enlightened, ethical, egalitarian, efficacious and empowering” as John Counsel puts it.
Ann Sieg in her free ebook “The 7 Great Lies of Network Marketing” enumerated the following “lies”:
Lie # 1 - Everyone is your prospect!
Because of this “lie” being taught by many sponsors, many newbies suffer unnecessary rejection from friends, relatives and other people. Not everyone is your prospect. Christian author Todd Duncan teaches the Law of the Bull’s Eye in his best selling book High Trust Selling which says “If you don’t aim for the best prospects, you’re likely to do business with any prospect.” If you are aiming to “make more money in less time with less stress” as Todd Duncan teaches in his book, you should aim for the best prospects.
Lie # 2- This really isn’t selling. We just share products with prospects.
Perhaps this “lie” is peddled to attract people who do not like selling as I used to. But Todd Duncan and other trustworthy sales professionals opened my eyes that sales can be a noble vocation. And network marketing is sales, whether you accept it or not.
Lie # 3- Anyone can do this!
Network marketing is for everybody but not everybody is for network marketing.
Lie # 4 - We’ll build your business for you.
What kind of business is that?
Lie # 5 - We have the best product ever!
Almost everyone says that. You can only say a thing is “best” if you have personally evaluated all the rest and even then your “best” can be subjective based on your own personal criteria. Beauty is in the eye of the beholder as the saying goes.
Lie # 6 - You just don’t have enough belief!
Belief is necessary, no doubt about it. But it should be belief on the right thing. (And for Christians, it should be belief in Jesus Christ.) Many cult members were led astray because of their wrong belief.
Lie # 7 - The proven system.
Many teams actually do not have a system. Some may have a system but a system of trickery. But those who really succeed in the long term are those who have the right system.
Am dreaming of the day when network marketing will not only be widely accepted but admired. It surely is coming…
Photo by Robyn Gallagher
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